Hi, I'm Geneva. Currently working on an AI-powered journal that's live today. Previously, I designed landing pages and collaborated on an early-stage product. I also designed a system that 1.5M residents depend on for health coverage.
Currently working on an Before I was a designer, I spent years on the other sides of the product lifecycle – building and shipping products at Deloitte, and helping people adopt them at Slack.
Places I've worked
- Customer Success Slack 3.5+ yrs
- Design & Product Deloitte Consulting 5 yrs
Selected projects
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Web app / Live project / Open beta WellnessB2CLiveAIA journal reframed as a living garden Live project
Designing a journal people want to return to, through ownership, emotional resonance, and consent-first AI.
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Web app / Live project HealthcareB2BWeb appLiveLetting people act before the system can verify Live project
Designed conditional enrollment for a state health insurance exchange, cutting time to coverage from months to days.
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Mobile app B2CMediaMobile appLiveBrand loyalty is dead, yet culture persists Live project
A 0-1 loyalty and community strategy and prototype for a culture-driven editorial brand entering commerce, rewarding participation alongside spend.
About me
I'm a product designer who likes the messy middle of a problem: where policy, people and software meet.
Before design, I spent five years at Deloitte building and shipping products, and three and a half at Slack helping teams adopt them. That taught me to design for the whole lifecycle, not just the launch.
Lately I've been building an AI journal that's live in open beta, and designing systems that people depend on, like health coverage for 1.5M residents.
Away from the screen I photograph how people use spaces. It's where most of my design questions start.
